Fresh Coast Trippin: A Year Back in the SJ Hip Hop Scene

After leaving his beloved hometown of San Jose, Hip Hop artist Shamako Noble speaks about his return and the changes of the local hip hop scene
   I returned to the San Jose Hip Hop scene in late November of last year. Some people gave me the impression that the San Jose scene was wack. Some people were married to the notion that the their wasn’t a lot of unity or dope art being produced. I know that when I left, it didn’t seem like there was a lot of creativity popping off. The promoters ordinance had just hit, and cats felt like they weren’t getting the opportunities that they deserved. I’d spent over a year in Seattle, about half the year traveling the country, and about six months in Atlanta.  A year after that return, and I have to say that a lot of these statements seem untrue to me in today's Hip Hop environment. In fact, I would say that the San Jose Hip Hop scene looks healthier and more poised to make moves than it has in years. There are some areas where we could stand to improve, and over all I’ve seen a lot of folks making tight moves that I want to take the time to recognize.
   
First, I want to take a moment to recognize a lot of the young cats that are out on the Block and making moves right now. I know that he’s on the same label I am, and it’s been great to see YDMC recognized as the South Bay’s most booked artist. His upcoming album, “Under the Radar” has among the South Bay’s most anticipated projects. Baylingual and the Metafysics have been putting it down real hard. And C Note is a cat that’s making waves with both his song construction and his production. And who can forget the beautiful Songstress Anya, who has been kicking down doors as of recent. 
     
Of course, you can’t forget about the tried and true. Dirtbag Dan has continued his beastly ascent, dropping mixtapes, videos and battles all around the world. He’s repping SJ to the fullest, no doubt about it. Cats like the Bangerz put it down super hard last year, accomplishing the monumental task of being a featured Hip Hop group in music in the park. They were literally the first (and possibly last) to ever be featured considering the death of Music in the Park. And who among us can say that Rey Res didn't absolutely kill it last year. Dropping videos, hits and and raw production. On the real, IL Twice came with some heat, and I found myself bumping Black Sancho every morning for like a month.  One of my favorite things to see has been one of the home town heroes’ Dem-One really focus on smashing with universally appealing, wholesome and fresh tracks and Mixtape releases. Isolated Wax has been on the grind for real, and Megabusive, Dave Dubb, Sean Blak and many others are poised to continue planting their indelible imprint on the South Bay scene. Last year heralded the hyper return of Sub Ren, with the release of their mixtape and a series of well killed shows. I had the honor of performing with them on the most recent #SWAG bill. That was a dope night and I was glad to be a part of it. Rumor is that we can expect to see big things out of Boogieman this year, which is fresh because he’s been putting on the grind for sometime and he’s more than due. And San Jose veteran and female emcee extraordinaire Persia is working on releasing her new album and a video with Bring it Back founder Fritz. When I asked Persia about the Hip Hop scene, she reflected, “I see more support and unity among artists and promoters. Not to say its all roses and love but its a hell of a lot better.” 
       
KSJS has continued to step out in the Hip Hop world with authority under the leadership of Rowena, Strongarm, DJ Luicidal and many others. And we’ve seen quality albums and media coming from the likes of DJ Dirty Nate, Danewon, Matty Slims, Tequila Brown, Myc Ripley and so many others. And who could forget the banging track “So Butter” from Opski Chan. Video producer Brandon Van Auken had some bulls eye’s last year. 
     
San Jose's long history of organizing, education and activism has ebbed and flowed. Right now, there’s all kinds of great things on the horizon. Coming up on Feb. 11th, the Bay’s own Adisa Banjoko will be hosting the HHCF 5th Anniversary celebration at the Alum Rock Youth center. This event will host some of my RonDavoux records brethren DLabrie and Rahman Jamaal along with Asheru, the creator of the Boondocks theme. I’m pretty pumped about that event myself.

    I am bearing witness to various levels of interactivity, growth and collectivity. And while there remains some challenges to overcome, things are looking pretty good from where I’m sitting. Recently, Strong Arm, a DJ and host of the #SWAG show stated, “Some people may want to paint San Jose as a place where everybody is hating and nobody is getting along, but look at tonight’s show. We’ve got Sub Ren, Isolated Wax, KSJS, Zulu Nation, Hip Hop Congress, Clout, Funk Lab, all working together. I think that we’ve come a long way.” I really felt where he was coming from. Without a doubt, we are still struggling with venues, we are still finding our collective voice, we are still waiting on the “big blow up.” For all intents and purposes though, I like where we are, and I like where it looks like we’re headed. I hope that we can all continue to play our roles, stay in our lanes while exploring new areas of creativity, and find sustainable and inventive ways to support each other, the movement and the art without creating or sustain divides that may or may not even exist. At the same time, I hope that we continue to challenge each other’s skills, ambition’s and integrity in an appropriately Hip Hop iron sharpens iron fashion. It’s time for vision over division. Matty Slim’s says it best, “The creativity in SJ is crazy. I've never seen so many different kinds of artists here. The unity has as much room to grow as the creativity does. It's not up to anyone it's up to everyone to keep building and showing what is being made here.” Let’s keep it pushing SJ! Bay United, Bay Universal. B.U.!

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